Apparently, BTS makes fries taste better [Bonfanti Diego/Cultura via GettyImages]
"I-I-I'm in the stars tonight"... McDonald's has been seeing stars (and $$$ signs) thanks to its Famous Orders program, which launched last year. Fried chicken sandwiches weren't the only stars of McD's quarter: meal partnerships with Travis Scott and J. Balvin boosted digital sales. In McD's own words: "nothing had a greater impact on our digital business than the introduction of Famous Orders." Last quarter, McD's sales even beat pre-pandemic levels.
So much more than nuggies... This BTS deal is more than a meal — it's a global event. People are obsessed with BTS, and McDonald's is milking it. Fast food chains operate on razor-slim profit margins, so promotions like these can be game-changers:
It’s the “Golden Repackage” strategy... McD's just proved that you don’t need a new product to gain new customers. The best thing about the BTS meal: it's composed of basic items that McD’s is already making. Just ship franchisees the dipping sauces, and voila: BTS Meal. Famous Orders drive sales without adding new ingredients or workflows. McD's calls it: "maximizing digital investments without adding any restaurant complexity." This repackaging strategy drives customers to the app and keeps them there, boosting loyalty and sales.