Facebook Shops-ing spree
Hold the (i)Phone... This could be "Bezos is worried"-worthy. Facebook unveiled a new product letting businesses set up full-on digital storefronts across FB/Instagram. It's called Facebook "Shops" — unexciting name, but spicier than Shopify's newly launched "Shop" app (the "s" is key). Shopify isn't (openly) mad though — it's actually partnering with FB, providing its ecommerce tech/platform to help get Shops up and running:
Let's see the receipts... Facebook couldn't have launched this at a better time. With businesses suffering from shutdowns (especially small ones), many who shrugged off the ecommerce life are now moving online out of necessity.
Social media + ecommerce is a powerful duo... And Facebook is already a Master of One. Many of our purchasing decisions are influenced by the things we see on social, partly because it's where we spend so much of our time. And while Amazon is the master of ecommerce, it doesn't have 3B users scrolling through its feeds for #inspo.