The bird app’s going private (Nikolas Kokovlis/NurPhoto via Getty Images)
He really did it… Elon bought Twitter. Yesterday Twitter agreed to sell itself to Elon Musk for $44B after weeks of intrigue. A recap: three long weeks ago Elon outed himself as Twitter’s biggest shareholder and (briefly) joined its board. Then he tried to take over, prompting the board to use a poison pill to try to stop him. It didn’t work…
The internet’s town square… is about to get Elon-ified. After loudly criticizing Twitter for suppressing free speech, he has hinted at making changes to the platform:
The Technoking is a famously hands-on tycoon… He’s less interested in reputation and more interested in influence. Twitter doesn’t have TikTok’s user base or The New York Times’ cachet, but it has outsized influence because it's used by everyone from US presidents to Kim K. So while some billionaires pay for prestige (see: Jeff Bezos buying The Washington Post), Elon pays for primacy: he wants to be at the center of the issues that interest him. First it was accelerating the green transition with Tesla, then colonizing other planets with SpaceX, then “solving” traffic with The Boring Company — and now “saving” free speech with Twitter.